Illustrations have the potential to dictate the tone of a brand or campaign, that is why they are so important! Finding your style as a brand is essential in keeping a brand tone consistent. Hand drawn illustrations leave a more personal and intimate impression, while simplified or bold vector graphics may convey a more modern message. Illustrations can be playful, sophisticated, colorful, simple, bold, and muted. They can be the focal point or supportive material. There is so much potential within illustrations; the possibilities are endless and I love the challenge of finding the right fit for you and your brand! Take a look at some of my work below.
Rachel Allison Creative Services 