Ads are one of my many responsibilities as the E-commerce, Digital, and Marketing Designer for RMS Beauty. I work closely with our Director of Digital Marketing to collaborate on copy and imagery that will result in successful campaigns. Beyond design, I also collaborate with my team to review metrics such as ROI, SEO, click-through rate, conversion, CAC, ROAS, etc. to establish wins and loses to asses how we can improve on future ad projects. I have found great success in Facebook, Instagram, Pinterest and Google Ad Roll and have learned a lot of great ad tips and tricks along the way. Below, I have showcased a few of my favorites and top performers!