Let’s dive into the specifics! I have narrowed down some of my design work into the six categories below. Click on any to see more!
Ads
Ads are one of my many responsibilities as the E-commerce, Digital, and Marketing Designer for RMS Beauty. I work closely with our Director of Digital Marketing to collaborate on copy and imagery that will result in successful campaigns. Beyond design, I also collaborate with my team to review metrics such as ROI, SEO, click-through rate,…
Emails are one of my many responsibilities as the E-commerce, Digital, and Marketing Designer for RMS Beauty. I worked closely with our Director of Digital Marketing to champion a much needed face-lift to our email program. Our big focuses revolved around prioritizing the mobile experience, creating a consistent brand voice and look utilizing our refreshed…
Photography
Photography is the way someone sees the world. That is why finding the right photographer, subject, props, scenery, and subject are so important for your brand voice, campaign, or socials. The pictures you choose to represent your brand speak directly to who you are and who you are trying to reach. I have always loved…
Illustrations
Illustrations have the potential to dictate the tone of a brand or campaign, that is why they are so important! Finding your style as a brand is essential in keeping a brand tone consistent. Hand drawn illustrations leave a more personal and intimate impression, while simplified or bold vector graphics may convey a more modern…
Candles
I have so enjoyed spending the last four years of my professional career in the candle and production industry. There are just some things they just can’t teach you in school, and I have learned so much about the world of design here. It is rare to get an opportunity as a designer to be…
Logos
I love branding projects! Whether it is a start from scratch situation or a re-brand, I just love the potential to reinvent and define ourselves through design. I enjoy sitting down with my clients to go over their hopes and dreams and all of the goals they hope their branding will accomplish. I enjoy seeing…
Let’s Connect!
Drop in your email address if you’ve got a project you’d like to discuss or are interest in seeing more of my work!
Rachel Allison Creative Services 